Bikeability Leap Into An Exciting Partnership with Frog Bikes

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The Bikeability Trust and Frog Bikes have announced a new partnership for 2020 to help more children access Bikeability training. The Department for Transport funded cycle training programme has now helped over 3.5million children access confidence-boosting cycle skills.

Frog Bikes and The Bikeability Trust are both passionate about children’s cycling and promoting its benefits. Frog Bikes has a dedicated Research and Development team who have worked in partnership with sports scientists at Brunel University to develop a child-specific bicycle range. At Frog, everything from the bike geometry to the quality componentry has been expertly designed and selected to make a child’s journey as comfortable and enjoyable as possible. As the Head of Research and Development, Tom Korff, explains “Our bikes are not scaled down adult bikes, as children are not miniature adults. At Frog Bikes, we design our bikes around the child’s unique anatomy and their unique needs.”

The partnership will enable all Bikeability providers access to Frog Bikes at discounted prices to support cycle training across England. It will mean that cycle training can be delivered to children, regardless of whether they own a bike. Schools have cited a lack of access to loan bikes as a concern and whilst bike ownership levels have soared during lockdown, some vulnerable children risk being left behind their peers. This partnership will help schools to offer cycle training to the whole school community. Furthermore, it will ensure that the Bikeability Trust can support the Prime Minister’s vision for cycle training for everyone who wants it, as part of the “Gear Change” walking and cycling strategy.

Emily Cherry, Executive Director of the Bikeability Trust, said “Riding a bike is a fun and rewarding experience for children, and something that we want every child to be able to enjoy. Our partnership with Frog Bikes will allow even more children to benefit from cycle training.

Jerry Lawson, Founder of Frog Bikes, said “Enabling Bikeability providers’ access to our world leading children’s bikes is a great step to seeing every child take safely to the road, and we are excited to develop our partnership with the Bikeability Trust.”

If you would like to learn more about Frog Bikes, you can visit their website.

For marketing opportunities, email josh.marchant@frogbikes.com and for further partnership enquires, email freya@frogbikes.co.uk.

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