Halfords is the UK’s largest cycling retailer, with a large online presence and over 470 shops nationwide.
Halfords is an authority in family cycling and kids bikes with over 1/3 of all UK cycling customers purchasing from Halfords each year.
Halfords has a significant digital presence, network of shops and brand awareness with families nationwide. This is a great opportunity to keep parents and schools around the country up-to-date with the latest news around Bikeability, and cycling in general.
Halfords funding has supported the creation of a Participants' Hub - to encourage family cycling post Bikeability training by offering incentives, as well as general support and advice around cycling, plus information about relevant events and activities to take part in.
Halfords is keen to work with the national network of Bikeability instructors and schemes, supporting them with their day-to-day delivery of Bikeability, via industry offers and practical training.
Halfords has also committed direct funding which is being fed into a new Innovation Fund to help 25,000 more primary school age children in England to access safe cycling programmes. Grants from this fund will be targeted at worthwhile projects, such as Bikeability training in areas of deprivation; and best-practice initiatives that contribute to the wider learning of the industry as a whole.
We are delighted to partner with Bikeability, and we are really proud to be able to help 25,000 more children to discover the joy of riding a bike. Safe cycling unlocks confidence and encourages daily activity, hopefully by helping more children cycle more safely and more often, more people will be inspired to get out on their bikes.Graham Stapleton, CEO at Halfords
Working with Halfords will give us the chance to extend our scope, to reach thousands more children and help raise awareness of cycling as an essential life skill.Paul Robison, Bikeability Trust's Chief Executive
Find out more about the deals that Halfords is offering, at the Participants’ Hub along with lots of information about where and how to go cycling.
Other sources of useful information:
Buying Guide Video – best bike for your child’s needs (to follow shortly)
Build Video – guidance to set up your bike from BikeHut mechanics (to follow shortly)
Store Locator – find your closest Halfords store